Privacy Policy

For GDPR and CCPA compliance and information about data management and instructions for request personal data deletion, click here and here. 

This Privacy Policy describes how and when we collect, use, and share information when you visit or make a purchase from printerfairy.com (the “Site”), contact us, or otherwise use our services through printerfairy.com or its related sites and services.

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including Shopify, payment processing providers, or any third party services you access through this site. You can reference the privacy policy of each third party provider to learn more about its privacy practices. 

1. Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

To fulfil your order, you must provide us with certain information (which you authorized when you registered to this site), such as your name, email address, and the details for the product that you’re ordering. You may also choose to provide us with additional personal information (for a custom order of invitations, for example).

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

2. Why We Need Your Information and How We Use It
We rely on a number of legal bases to collect, use, and share your information, including:

• communicate with you;
• screen our orders for potential risk or fraud;
• when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services;
• as needed to provide we services, such as when we use your information to fulfil your order, personalize your designs, or to provide customer support;
• when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our mailing list;
• if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
• as necessary for the purpose of our legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving my services. We use your information to provide the services you requested and in our legitimate interest to improve our services; and 2) Compliance with the Shopify and payment processing providers policy and terms of use. We use your information as necessary to comply with our obligations under the Shopify and payment processing providers policy and terms of use.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. Information Sharing and Disclosure
Information about our customers is important to our business. We share your personal information for very limited reasons and in limited circumstances, as follows:
• Shopify. We share information with Shopify as necessary to provide you our services and comply with our obligations under both the Shopify Policy and Shopify Terms of Use.
• Klaviyo. We use digital marketing services from Klaviyo to let you know about the news on our store only if you explicity opted in to be in PrinterFairy's emailing list. You can opt out at any time following the instructions in any mail you receive through this service.
• Corjl: We share certain information with Corjl to facilitate the customization and fulfillment of your orders through their platform. This partnership enables us to provide you with real-time editing and personalization capabilities for our products.
• Business transfers. If we sell or merge our business, we may disclose your information as part of that transaction, only to the extent permitted by law.
• Compliance with laws. We may collect, use, retain, and share your information if we have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce our agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of our customers, or others.

Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

4. Data Retention
We retain your personal information only for as long as necessary to provide you with our services and as described in our Privacy Policy. However, we may also be required to retain this information to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements. We generally keep your data for the following time period: One (1) month after delivering your order. After this time period, personalized files are deleted.

5. Transfers of Personal Information Outside the EU
We may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, we may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If we are deemed to transfer information about you outside of the EU, We rely on Privacy Shield as the legal basis for the transfer, as Google Cloud is Privacy Shield certified.

6. Your Rights
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. We describe these rights below:

• Access. You may have the right to access and receive a copy of the personal information we hold about you by contacting us using the contact page.
• Change, restrict, delete. You may also have rights to change, restrict our use of, or delete your personal information. Absent exceptional circumstances (like where we are required to store data for legal reasons) We will generally delete your personal information upon request by contacting us using the contact page.
• Object. You can object to (i) our processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
• Complain. If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

How to Contact Us
For purposes of EU data protection law, I, Rocio Sanchez from PrinterFairy, am the data controller of your personal information. If you have any questions or concerns, you may contact me at rocio@printerfairy.com